Style Profile - Jeer - Fashion Stylist - Bangkok
Updated: Feb 16
Jeer is a 23 year old Stylist from Phayao in Northern Thailand. A graduate of Bangkok’s Silpakorn University, she is inspired by Korean & Japanese style and loves to incorporate Streetwear and Hip Hop styles into her work. When she has time, Jeer will visit Seoul Fashion Week for inspiration.
How did you become a stylist?
After graduating, the only option for me was working in the Fashion Industry. I hesitated between working as a designer for a Thai brand or as a stylist. Finally, I decided to work as stylist which is what I wanted the most. I was waiting for an interview with one brand but an opportunity came up with an acquaintance to work as a stylist and stylist’s assistant - and that’s where I still am now. It’s been about a year since I have been a professional stylist.
What are the good and bad points of your job?
I get the chance to express my self through my work every day with no barriers. There’s not anything in particular that I dislike. Sometimes having to travel to shops and showrooms far away can be a little annoying.
What are some of the main day to day tasks in your job ?
Pretty much following the work as assigned by the Head Stylist. Day to day tasks can be varied depending on the type of shoot we are preparing for. This could be a look-book photoshoot for a fashion brand, shooting an advertisement or a music video.
It ranges from co-ordinating and borrowing all the materials for the photo / video shoot. Selecting key items for the looks. Checking every aspect of the set location so that we can make the wardrobe facilities flow smoothly and to explore the inspiration, mood boards and styling references.
What are some of the challenges and difficulties in working as a stylist ?
The challenge is to solve unexpected problems all the time. We are almost always working against time such as in Fashion Shows. Once our job is prepared, there are photographers and video operators waiting for the models so everything must be done on time - that is a daily challenge and comes with the job.
Do you prefer to style men or women ?
Actually, I prefer menswear styling.
Do you have a personal favourite style that you like to work into your looks for your clients ?
Contemporary Streetwear is a favourite. I’m also into Hip Hip style so I’m always looking for ways to combine these influences into my work.
Any pleasant surprises from your work lately ?
It’s always nice to discover new looks and new ways of wearing something. Adapting garments into something complexly different. For example, I found this plain old shirt which did not seem attractive but when I tried styling it on a model, it looked incredible!
Is there a dream person that you would love to style ?
This is so hard! I can’t really choose any one in particular but I’d love to style all my favourite celebrities.
Do you have a long term plan? Where would you like your styling to take you ?
I want to work in the fashion industry for a long time. Styling is what I really love so my aim is to become a top stylist working with celebrities on a personal and editorial basis.
How would you describe your personal style?
It’s difficult to describe my personal style because I just wear anything I like regardless of the item’s style. But if I had to define it in road terms, “Street” might be the answer.
Any favourite Thai brands / designers?
Smile Club: I love the enjoyment they present in their clothing design.
Favourite International designers / brands?
Do you keep an eye on the youth fashion scenes of any other Asian Countries? Which Asian city do you feel has the most exciting fashion scene?
Over these past few years, I’ve noticed Asian teenagers become increasingly switched on to fashion. The youth are really having fun with dressing up. There seems to be much more willingness and confidence to formulate individual styles rather than following popular trends.
Personally I’m interested and follow Japanese and Korean young fashion. Their styling perspective and way of wearing is so interesting to me. This is the reason that why I like to visit Seoul Fashion Week when I can.
What sparked your initial interest in fashion?
Since I was a child, I’ve enjoyed creating accessories from random objects. I am a girl who like boy’s things. I don’t know why, it’s just what I enjoy. Some of the earliest things I remember making weer weird paper hats! They weer so funny. My Graduate Project was menswear. Initially, I was like other children in that I wanted to be a doctor, engineer, or scientist. But I couldn’t deny the truth that I love art. I was always drawing even in class. I like to draw clothes which became the starting point for me.
As you have progressed though university and work life, how do you see the change in Thai youth styles and attitudes?
Previously, having an interest in fashion was very niche in Thailand. But as my generation has grown up, everything has changed. Teens are fearless and confident in their dressing and Thailand now has credible designers with international appeal. It’s an exciting growth period for Thai Fashion and I believe it’s worth keeping an eye on it.
What’s your experience of Bangkok’s Elle Fashion Week ?
I’ve seen shows at Elle FW. There are some young brands showing but most brands seem too formal and highly priced for the youth market. A few more youthful brands would make the event more interesting.
Who are your fashion inspirations / influences ?
I don’t have anyone in particular but rappers like G-Dragon, Zico and Woodie Gochild are the kind of people I look at.
Where do you look for inspiration ?
I get inspiration from everything I see but I do frequently use Instagram and always come across something interesting.
What are your interests outside fashion?
I really like art and music. I like drawing and listening to music in my free time. The style I like most is Hip-Hop and R&B but sometimes I listen randomly and often discover something different and new.
Do you have any secret or favourite places to find clothes in Bangkok?
I buy from any place if I like its style. Mainly I buy clothes in multi brand stores or Thai brands in Absolute Siam. For the Second hand clothes, I buy from an acquaintance who sells at Chatuchak market.
Ever tried to make your own clothes? Or do you customise any vintage finds?
If I have any free time, I will make some clothes or accessories. Or if I’m bored with old clothes, I just rework them into new styles.
What are some of your favourite Bangkok hangouts?
Korea Town - Lots of delicious food!
Cat Cafe - I am a cat person
Art Gallery - (BACC / MOCA)
Walking and Shooting on the street
Chatuchak Weekend Market
Hopes and dreams for 2020?
To make a greater advancement in my work than the past year and to study Korean.
Shot on location in Seoul, South Korea & Old Town, Bangkok
Words & Photos by Al de Perez
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